Reese's Is Freezing 18,000 Peanut Butter Eggs and Redistributing Them This Summer
It's no secret people are obsessed with Reese's Peanut Butter Eggs. Fans swear by the Easter-themed snack's chocolate-to-peanut butter ratio, so much so that they stockpile the limited-edition treat before Easter hits and regular Reese's cups return.
The people at Reese's know this. They empathize with this. And this year, they're doing something about it—for 500 lucky people.
The company announced Monday it would be freezing thousands of Peanut Butter Eggs and redistributing them in the middle of the summer.
"We know our fans dread the end of Reese's Peanut Butter Eggs season," Jan Grinstead, Easter manager, said in a press release. "So, we wanted to surprise them with a chance to get their hands on our iconic Eggs long after Easter."
How can you lay claim to the delicacy that is a Reese's Egg?
Today, April 16 at 3 p.m. EST, Reese's will post a link to claim the eggs on its social media channels. The first 500 people to click the link and sign up will be on the egg-delivery list.
Each person who makes it on the list will get 36 Reese's Peanut Butter Eggs delivered to their door sometime this summer. Reese's isn't saying when, exactly, but it will be during warmer weather "when the time is right."
The offer runs through Thursday, April 19 at 3 a.m. EST, but you'd be wise not to wait. (People are serious about their Reese's Eggs.) It won't be easy, and the competition will be hard to beat, but if you act quickly enough, you'll be in for an eggs-cellent surprise come summer.
Start making freezer space, and may the eggs be in your favor!
Update: All 500 spots were claimed after 32 seconds of the link going live. Congrats to those who made the list. To all others, better stock up on the Eggs now!