We're shell-shocked.


Mr. Peanut, the 104-year-old iconic mascot of Planter's Peanuts, has died in a tragic accident. According to his Twitter account (renamed "The Estate of Mr. Peanut") the dapper legume has passed after a heroic move to save the lives of actors Matt Walsh and Wesley Snipes.

In what appears to be a teaser for an upcoming Super Bowl ad, the well-dressed peanut is seen driving the Nutmobile along a winding road with the two actors while belting out the 80's classic "(I Just) Died in Your Arms Tonight." Suddenly, they swerve to avoid an armadillo in the road and find themselves hanging over a ravine from a tree branch that's about to snap. Snipes calls for Walsh to let go, but he returns the sentiment. In an emotional moment, Mr. Peanut looks at his two pals earnestly as they plead for him not to do it, but with a determined nod, he loosens his grip and plummets to the broken Nutmobile far below.  

Snipes hopes aloud "Maybe he'll be all right" just as the vehicle blows up and the screen fades to black. A silhouette of our hero and the words "Mr. Peanut 1916-2020" appears. (We're not crying, you're crying!)  

The shocked internet has come together to mourn the beloved character and his sacrifice: 

As of now, the Mr. Peanut section of Planter's website has not been updated to reflect the news. A Kraft spokesperson revealed that a funeral will be held during the big football game, and speculation has begun that this sad accident is actually part of a hoax that will be revealed during this year's Super Bowl.

In any case, our thoughts and prayers are with the entire Planters and Mr. Peanut families.  #RIPeanut