This New IPA Is Benefitting Camp Fire Victims
It's called Resilience, and it's coming to a brewery near you. The best part? All proceeds help out California fire victims.
The beer is crisp, and brewed by a company known for its quality products. But we're not gonna lie—the real reason we're telling you to order Resilience is because 100-percent of the proceeds go toward the Camp Fire Relief Fund, which will help those affected by the Camp Fire in Butte County, California. After creating the fund in November (the same month the Camp Fire killed 86 people and destroyed thousands of homes), Sierra Nevada owner Ken Grossman enlisted the help of hundreds of breweries across the country to sell the beer. As of December 19th, nearly 1,500 breweries nationwide agreed to supply Resilience for the holidays.
"I'm pretty amazed," says Grossman of the incredible response. "I'm shocked and overwhelmed."
Grossman says the idea was inspired by Sierra Nevada's collaboration with Russian River Brewing Co. in 2017, after some of the latter's employees lost their homes in the Santa Rosa Tubbs Fire. This time around, breweries in all 50 states will pitch in to help California fire victims.
"Its been an amazing effort across the whole brewing community, from farmers, to hop growers, to restaurants," Grossman says.
Resilience Butte County Proud IPA hits breweries Thursday, December 20th, which Sierra Nevada has dubbed "Resilience Night." The IPA will be available for one week, or until supplies run out. It'll cost you between 5 and 8 dollars a beer.
And if you're wondering how the brew will taste, Grossman says Resilience is actually a variant of their Celebration Ale, which features Cascade, Centennial, and Chinook hops.