LaCroix Just Revealed a New, Summery Sparkling Water Flavor for 2020
As the decade comes to a close, everyone is musing on the craziest food trends that emerged in the 2010s. However, in the midst of discussions surrounding cold brew, mocktails, and plant-based meat substitutes, people seem to be forgetting one of the biggest trends of the past few years—carbonated water.
Sure, seltzer, club soda, and tonic have all been part of our lives for a long time. But about halfway through the decade, with LaCroix leading the charge, carbonated water became a bonafide craze. Other brands began dropping seltzer lines left and right, including fancy flavors like grapefruit, cranberry lime, and mango. Apparently bored by regular water, people couldn't get enough. The main draw? These fizzy beverages are typically flavored naturally, meaning they're just as healthy as plain ol' water—but much tastier.
It appears that the trend isn't going anywhere and will quickly follow us into the next decade. LaCroix has just announced a new flavor of sparkling water—LimonCello.
Early in 2019, the brand released a new flavor, Hi-Biscus, which was met with major disappointment from seltzer fans everywhere. It was the first new LaCroix flavor in two years, and it did not live up to expectations. Now, however, with the release of LimonCello, LaCroix might just redeem itself.
Some devoted fans of LaCroix are worried that the product will be too similar to lemon, one of the brand's original flavors. Others are extremely excited, wishing that summer was already here so they could sip their fruity water in the sun. Regardless, LaCroix customers are curious to see how this new flavor will stack up against their old favorites.
There's no release date yet, as the brand's announcement currently lives in a succinct tweet stating that the product is "The Extravagance of Delicious." Although the drink does not appear to be alcoholic, like regular limoncello, it certainly looks luxurious—and it's bound to secure sparkling water a top spot amongst 2020's biggest food and drink trends.