Kit Kat Is Releasing a New Birthday Cake Flavor This April
How many times have we endured the news that Kit Kat has a cool new flavor—apple, cherry blossom, matcha, sake, sooo many others—but that it was only available in Japan? Far too many, that's for sure!
But no longer. This April, Kit Kat is releasing a new birthday cake flavor in stores nationwide, which means it's time for all of us to party like it's our birthday!
The new, limited-edition flavor is described in a press release as "a celebration of delicious birthday cake flavored white crème and the beloved crisp wafers we know and love, accented by a colorful assortment of sprinkles."
We got an early taste of the new bar, and we gotta say—we won't be sad if it's in our Easter baskets this April. The thick layer of white créme has that sweet, slightly artificial vanilla taste (and aroma) us birthday cake fans know and love, and the colorful sprinkles add an extra hit of sweetness and crunch. It's sweet, pretty, and celebratory—all good things.
If you've never been a big birthday cake fan, don't steer clear quite yet. The flavor isn't that different from white chocolate Kit Kats, truthfully speaking. The main difference is the crunchy sprinkles and the lovely frosting scent you get when breaking off a piece of your bar. So if you're on the edge about birthday cake flavor, these are super in your comfort zone and are worth grabbing if you happen upon them. But if you're a fellow vanilla-loving fan looking for a treat to indulge your sweet tooth in a colorful way, make sure you hit up your supermarket in April and load up on these while they're available.
If you're looking for even more Kit Kat flavors, hang tight. The company has hinted there's new stuff in store for the rest of 2020.
"Our U.S. Kit Kat lovers have continued to voice a longing for new and imaginative flavors and that's exactly what we're giving them in 2020," Susanne Prucha, Kit Kat's marketing director said in a press release. "We've kicked off the year with not one, but three new flavor innovations and can't wait to announce what else we have in store!"
Birthday cake Kit Kats will be available starting in the standard 1.5 oz bar size for $1.09. HBD to all of us!