Cannabidiol, better known by its street name CBD, just may be your next beauty obsession.

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From facial creams and skin balms to mascaras and lip glosses, infusing makeup and skincare products with this hemp-derived, non-psychoactive ingredient is the latest trend. "For so long, people equated CBD with pain management," says Mia Chae Reddy, Ph.D., founder and creative director of Dehiya Beauty. But lately, its other claimed benefits, such as anti-inflammation, anti-aging, and stress and anxiety relief are also making headlines—and headway—into our self-care routines. "In my experience and the experience of my clients, it's been great for eczema. It's been great for dermatitis, psoriasis, all kinds of skin conditions," Reddy says.

Similarly to smearing lotions and potions pumped with collagen or blended with superfoods like kale and spinach all over your skin, though, there's probably not enough CBD in the formula to really be beneficial, and Reddy emphasizes her results are anecdotal only and that it's important not to make any medical claims regarding CBD. Dr. Jordan Tishler, physician and president of the Association of Cannabis Specialists, cosigns this sentiment. "The dose in any beauty products are beyond tiny, so cannot have any effect," he explains. "Cannabinoids including CBD do not penetrate skin, so the idea of using a topical, for say, knee pain is simply not going to work. Using a topical for a skin issue might work if the dose of CBD were high enough, but they [typically] aren't."

Still, the proliferation of CBD into the beauty and self-care industry is showing no signs of slowing down. Timothy Welty, a professor at Drake University's College of Pharmacy and Health Sciences in Des Moines, Iowa, believes CBD's popularity stems from a mix of people's desire for all-natural alternatives, their frustration with the lack of acceptable treatments for certain disorders and diseases, marketing efforts by companies, and "the power of a placebo effect," he says. "An individual thinks CBD will be beneficial, so when [it] is taken, the individual believes it is effective." Dr. Tishler senses the fad will come and go as have others. "CBD is [like] The Emperor's New Clothes, and as in the fable, eventually, someone will notice."

While this beauty trend may not live up to all its hype in terms of proven results, the luxe products are still fun to try. ("Perhaps it even feels a bit naughty, still," suggests Dr. Tishler.) Here, we've rounded up a few offerings you can indulge in during your next self-care sesh.

Dehiya Biru Balm

Dr. Kerklaan Therapeutics Natural CBD PMS Cream

CBD + Nature Baby Face Sunscreen

Beboe Therapies CBD Sheet Mask

$78 for a five-pack, beboetherapies.com

Cannuka CBD Harmonizing Face Cream

Milk Makeup KUSH High-Volume Mascara

Kush Queen Relieve CBD Bath Bomb

Mender CBD Deodorant 

Farmacy Better Daze Ahead CBD Moisturizer 

EMERA Nourishing CBD Shampoo 

Wink CBD Sugar Scrub

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Beboe Therapies CBD Sheet Mask

EMERA Nourishing CBD Shampoo 

Cannuka CBD Harmonizing Face Cream