The Coolest Way to Store Your Beauty? In the Fridge!

Is the beauty-fridge trend worth it, or too #extra?
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mini fridge full of beauty products

When it comes to storing beauty products, medicine cabinets are so yesterday. The latest trend is cooler. To extend the shelf life of creams and serums, beauty junkies have started stashing theirs in mini bathroom refrigerators. But does chilly storage do anything besides take up counter space? “Most products have ingredients that preserve the integrity of the active ingredients, so you don’t have to store them in the fridge,” says Dendy Engelman, a dermatologic surgeon in New York City.

There are exceptions like some prescriptions or specialty probiotic creams, so a bathroom fridge could save you an extra trip to the kitchen every time you apply. Cold temps can also make certain products like gel masks and eye creams feel—and even work—better. “Chilled products are excellent for redness and rosacea, as cool temperatures constrict blood vessels,” says Whitney Bowe, a dermatologist in New York City. “They’re also great for depuffing undereye bags.” Sounds cool to us!