These Beauty Brands Are Adopting Eco-Friendly Packaging

Beauty brands have found cool new ways to package their products—and protect the planet.
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Air Spray

Even though hair sprays no longer contain ozone-depleting CFCs (chlorofluorocarbons), most aerosol versions are still full of gases and compounds that contribute to pollution. Enter Love Beauty and Planet products. The nifty Medium Hold & Volume Hair Spray ($7) uses earth-friendly compressed air but still delivers the ultrafine, continuous spray you get from an aerosol.

Better Bottles

Plastic isn’t going away entirely, so until it does, brands are figuring out smarter ways to use it. Garnier Fructis makes its bottles out of recyclable plastic with 50 percent postconsumer recycled waste. The new Beachwaver Co. hair-care line uses “green plastic” produced with sugarcane biopolymers instead of fossil fuels.

Power Pouches

Think outside the bottle and grab products in pouches instead. Simple Skincare best sellers, like the Micellar Cleansing Water ($3), will be offered in packets that use 62 percent less plastic than bottles. Splat Naturals is also making the move with its Semi-Permanent Hair Color ($15) to reduce 90 percent of the packaging.

Good On Paper

Some beauty brands are ditching plastic. The Seed Phytonutrients hair-care line—we love the Moisture Shampoo ($24)—comes in lined paper bottles. And if it pains you to trash deodorant containers, consider the aluminum-free Meow Meow Tweet Deodorant Stick ($20); it’s sold in a biodegradable paper tube.