This Collaboration between West Elm and Rent the Runway is Major
It's almost spring, which means you may be contemplating a big clean up (and clean out!) soon. We'll have a story in our April issue that will help you get a handle on that process, but until then, all we can think about is the "after." Best part about putting in that organizing work is that you can bask in a clutter-free house and if we're being honest, refresh your space for the season with a few new accessories—think throws, pillow covers, and maybe a decorative object or two. Well, what if you didn't have to fully commit to those pieces for life? And I'm not talking tossing them at the end of the season. I'm talking about legit renting home items for a spring refresh or a big party you're hosting. Or even just to play around with different ideas and get feedback on the 'Gram.
This is now a possibility because modern home decor brand West Elm is partnering with Rent the Runway, the online service that provides designer apparel and accessory rentals, on home bundles for the bedroom and living room so we can update our homes as much as we update our closets. There will be 26 bundles available initially, and this is the first time that West Elm will have items for rent. It's also the first time Rent the Runway is offering anything beyond clothing and accessories. Check out a sample bundle below. They take the guesswork out of pattern mixing.
Keep an eye out for more information about these rentals to go live on the West Elm and Rent the Runway websites, including pricing and how long rentals will last. And if like Rach, you happen to be in Austin for the South by Southwest conference and festival that starts this weekend, West Elm will be launching the first "live closet" at their Austin store there during the festivities. So you can check everything out in person, then literally try different pillows and throw combos in your space before you buy 'em. And if you just rent, that's cool too. There's a whole sustainability story there if you think about it. Because you're probably still going to want to refresh your stuff, and now there's less of it going into landfills at the end of that cycle. Here's to hoping this motivates us this spring cleaning season.