Attention, cocoa fiends: you have a new shade to obsess over.

pink chocolate
Photography by Getty Images
| Credit: Photography by Getty Images

First came dark, then milk, then white—and now there's a new hue in town.

More than 80 years after Nestlé first introduced white chocolate, another Swiss brand is launching a new color: pink! 

Barry Callebaut, the world's leading manufacturer of chocolate and cocoa products, is behind the no-color-added variety made from ruby cocoa beans, which taste "neither butter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness," according Barry Callebaut's website.

Barry Callebaut is a business-to-business company, so "when and where the product hits shelves depends on the customers," says spokesperson Kim Ghilardi. But now it's available at Tarder Joe's, Whole, and Target stores.

Color us excited!