The Yummiest New Shade of Chocolate is...Pink?!

Attention, cocoa fiends: you have a new shade to obsess over.
Publish date:
pink chocolate

First came dark, then milk, then white—and now there's a new hue in town.

More than 80 years after Nestlé first introduced white chocolate, another Swiss brand is launching a new color: pink! 

Barry Callebaut, the world’s leading manufacturer of chocolate and cocoa products, is behind the no-color-added variety made from ruby cocoa beans, which have a berry fruitiness. 

Barry Callebaut is a business-to-business company, so “when and where the product hits shelves depends on the customers,” says spokesperson Kim Ghilardi. But we hope to start seeing it in stores this year. 

Color us excited!