The Bullseye brand is kind of nailing it right now.

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Courtesy of Target
| Credit: Courtesy of Target

If you've shopped your local Target recently, you've probably noticed a lot of newness: fresh "store-within-a-store" displays, new clothing lines, more seasonal food items, their own wine. The Bullseye brand is kind of nailing it right now across the board. 

Of course, most of us love at least one of their in-house home brands. Traditional peeps gravitate toward Threshold, more modern folk get down with Project 62, the farmhouse-obsessed want all things Hearth & Hand with Magnolia, and earlier this spring, Opalhouse debuted to target (pun intended!) fans of the eclectic look. 

Still, they felt like there was a style gap, which is why they decided to launch Made By Design, a new line of simple everyday essentials with a classic, but sophisticated look. It's the kind of stuff that can go in any one's home really, no matter your style preference or budget. Think Food52 with a Target price tag.

The collection will be available year-round and will feature over 750 items across multiple categories, including kitchen, storage, bedding, bath, and furniture. Prices will range from $1 to $260, with most items coming in under $30, and everything will be covered by a one-year guarantee return policy, which is great when it comes to things like cookware, bakeware, and gadgets. 

You'll have to wait until June 23, 2018, to shop the full Made By Design assortment in stores and online, but I got a sneak peek at some of what's going to be available, and it's GOOD, people. 

Here are a few of our favorite pieces.

Related Items


Made By Design Gray 3-Tier Utility Cart, $30

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Made By Design 6-cup Pour-Over Coffeemaker, $20


Made By Design Dinner and Salad Plates, From $2 to $3 each


Made By Design 2-pk. Wooden Chairs, $50


Made By Design 2 Slice Extra Wide Slot Stainless Steel Toaster, $14


Made by Design Full/Queen Down Alternative Comforter, $50


Made By Design Stackable Stemless Wine Glasses, $2 each


Made By Design Dresser, $160


Made By Design 17" x 24" Solid Bath Rugs, $8 each


Made By Design Gray Fabric Bin with Lid, $10