Pens Are the New Matchbooks!
Used to be you’d go to a
restaurant, enjoy a meal and, as
you passed the host stand on the
way out, snag a matchbook.
Now, matches seem to be going the way of cigarettes, and chefs and owners are realizing that, as mementos (and marketing) go, an after-dinner mint just doesn't cut it. Enter the retro-style restaurant-branded pen—usually an old-school clicky one. Over the last year or so, Rachael Ray Every Day senior food editor Alexa Weibel has amassed a collection. "I first spotted them at Diner, in Brooklyn, where I used to work," she says. She's since scored them from hot spots across New York City, like Lafayette, Estela, King and others. Get ready to click because, as with most restaurant trends emanating from the hipster-iest borough, it's a good bet that these retro ballpoints are coming soon to a neighborhood joint near you!