If you haven't heard of the all-things-wedding brand Zola yet, check it out ASAP. Lots of millennial couples have been registering on the site because alongside the traditional registry gifts you’d expect people to want—china, flatware, linens—they also offer crowd-funded experiences and things like Soul Cycle classes, wine club memberships and Airbnb gift certificates. You can even ask for donations to a charity or cause you support and straight cash money for your honeymoon. When the money's going towards tangible things like water sports, a romantic dinner, or a museum tour, somehow it feels way less tacky.
But even with all those trendy brand offerings and custom gifting opportunities, the most popular gift for the 2018 wedding season, according to Zola’s data, is ... drum roll, please... the KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer.
Maybe this isn’t the world’s biggest surprise. The KitchenAid model is a classic that marries form and function, offering a pop of color for your counters as well as tons of function to help you bake cookies, spiralize zucchini, heck, with the right attachments, make fresh spaghetti and ice cream. It definitely earns its keep on the countertop and will help you whip up lots of meals much faster than if you went at it alone. What’s nice about registering for it on Zola, say, as opposed to on a specialty store’s website, is that friends can pool their money together remotely to buy the gift as a group. Because let’s be honest, the KitchenAid Stand Mixer is an investment piece.
Further down Zola’s hit gift list is the KitchenAid Stand Mixer’s close cousin, the Ultra Power 5-Speed Hand Mixer.
Rounding out the rest of the top ten (among a few other things) is an Airbnb $100 gift card, classic towels from Parachute, the Le Creuset Signature Round Dutch Oven, and interestingly enough, a Cuisinart Round Classic Waffle Maker. Guess waffles are still having a moment.
So if you want to go big in the gift department, buy that special couple in your life a KitchenAid Stand Mixer. The only question is which color to get. If you’re having trouble choosing, try letting zodiac signs guide you.