6 reasons to shop generic - Rachael Ray Every Day

6 reasons to shop generic

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‘Nduja and basil pasta sauce, organic kale and vegetable salsa, pine nut-topped hummus: they sound like they come from a very fancy lunch spot, but they’re actually all examples of amazing store-brand products featured in the April edition of Checkout. I love a bargain as much as the next person, which is why I usually opt for generic canned goods; even so, I was amazed at the quality of the products we tried. And we tried a lot—dozens, in fact—ranging from drinks to snacks to full meals and appetizers.

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Kroger HemisFares Fiery 'Nduja and Basil Pasta Sauce ($4.49 for 15 oz.)

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Sprouts Organic Kale & Vegetable Salsa ($2.99 for 16 oz.)

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Aldi Little Salad Bar Pine Nut Hummus ($1.99 for 10 oz.)

I shouldn’t have been surprised. Mintel published a study that said 63% of consumers think store brands are more innovative than they used to be. Judging from my consumption of Trader Joe’s Cookie Butter Sandwich Cookies, I think it’s true.

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Trader Joe's Cookie Butter Sandwich Cookies ($3.99 for 18)

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Whole Foods Market Potato & Pea Samosas ($2.69 for 8)


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Target's Beekman 1802 Farm Pantry Ploughing the Earth Granola ($4.99 for 10 oz.)

Check out why our editors chose these 6 products in the April issue, or scope out our totally adorable video on Instagram. What are your favorite store brands? Tell us in the comments!

By Cecily McAndrews