With top-notch ingredients, impressive benefits, and affordable prices, the private-label skin-care options at your supermarket are worth checking out.

supermarket beauty products on shelf
Photography by Victor Protasio
| Credit: Photography by Victor Protasio


Lacura Q10 Night Anti-Wrinkle Face Cream, $3.89
Age is just a number, right? Aldi at least makes facing it affordable with a night cream infused with retinol, the top dermatologist-recommended anti-aging ingredient. The antioxidant coenzyme Q10 and nourishing avocado oil also revitalize skin while you sleep.

Trader Joe's

Trader Joe's Nourish Antioxidant Facial Serum, $10
Leave it to TJ's to pack antioxidants, vitamin C, and resveratrol into a $10 serum. So lightweight, it can double as a primer.


Simple Truth Organic Lavender Orange Face Toner, $9
Soothing lavender plus moisturizing jojoba and avocado oils take the sting out of this toner. It's hard not to love an all-natural formula that keeps our complexion (and budget) beautifully balanced.

Whole Foods

365 Everyday Value Hydrating Facial Lotion Mineral Sunscreen SPF 30, $10
This fragrance-free, antioxidant-rich, and water-resistant sunscreen checks all the boxes. No white residue means you can wear it with makeup.