Rachael Ray Celebrates 10 Rockin' Years at SXSW

"It’s been 10 years and I still feel welcome and at home in Austin. I love that locals and travelers from far and wide come hang with us.” —Rachael
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"It’s been 10 years and I still feel welcome and at home in Austin. I love that locals and travelers from far and wide come hang with us.” —Rachael
sxsw feedback rachael_john naughty by nature credentials stubbs

Rach and her husband, John, jump on stage with Naughty By Nature in 2016 (top); Stubb’s (bottom-left) has been the headquarters for Feedback since 2010; show credentials from year one (bottom-right).

Each year tens of thousands of music- and film-lovers gather in Austin for the South by Southwest festival. And Rachael and her musician husband, John Cusimano, have been right there with them for years. They enjoyed the vibe so much that in 2008 they hosted their own event, Feedback, booking bands like Scissors for Lefty and the Raveonettes, serving up irresistible food like Cornbread-Topped Bourbon BBQ Chicken, and opening the gates to a few hundred guests—for free. “I thought people would be confused to find me hosting indie acts, as I’m often thought of as a cook, not a music aficionado, but I’ve been an indie film and rock fan for decades,” Rachael says. That one-day bash has since grown into a three-day event, on several stages, with performances by some very big names in music (oh, hey, Train!), and more delicious food. Still all for free. Recently, more than 8,000 fans lined up starting at 5 a.m. at Stubb’s, the famous Austin BBQ joint, to get in on the action. This year marks the 10th Feedback party, and the celebration promises to be the best yet.

sxsw feedback stubbs sign pork corn off the cob

Guests can always count on excellent food, like BBQ Pulled Pork Tacos (above-right), Grilled Corn Off-the-Cob with Chipotle Cream (bottom-left) and something to wash it all down with (bottom-right).

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The award for most repeat performances goes to John’s rock band, The Cringe (above); you never know who you’ll run into! Celebs like Bill Murray (left), Matthew McConaughey and it-girl Gigi Hadid have all partied with Rach. An armful of event wristbands (right) is a badge of honor at SXSW.

What a Lineup!

Rap, folk, soul, rock, country, you name it: Close to 200 bands—big names and up-and-comers—have taken the Feedback stage in the last decade.

sxsw feedback past headliners feedback

“The music is new and classic, of every genre… the Wild Feathers, New York Dolls, Imagine Dragons—the list goes on and on!” —Rachael

sxsw feedback edward sharpe magnetic zeros

Rach and John like to fill the bill with new talent: Edward Sharpe and the Magnetic Zeros played Feedback in 2009, before their hit “Home” dropped. They returned in 2015 (left) and everyone knew their name—and their songs.

Get ready for some awesome Insta pics! Visit RachaelRay.com/feedback for the details on this year’s festivities and follow along on social with #RRFeedback.