Dragon fruit will jazz up your smoothie…and your Instagram feed.

dragon fruit
Photography by Getty Images
| Credit: Photography by Getty Images

Americans have spent about 8 million dollars on dragon fruit in the last year—almost 50 percent more than the year before!

BUY: You might see it labeled pitaya, but no matter what it's called, you want one that is firm but gives slightly when gently squeezed. Cut it open and you'll find white or magenta to red flesh, depending on the type.

STORE: Stash fruit in the crisper drawer, where it'll keep for about a week.

SERVE: What does dragon fruit taste like? It actually has a mild kiwi-ish flavor. Halve it, then scoop the flesh out with a spoon. Eat it straight, or serve it with a squeeze of lime and a sprinkle of salt and ancho chile powder. The empty skin makes a fun single-serving bowl for fruit salad.

Try subbing it for kiwi in these recipes!

Berry & Acai Smoothie Bowl

berry treasure smoothie bowl
Credit: Photography by Lucas Zarebinski

Coconut-Mango Lime Sorbet

coconut mango lime sorbet

Kiwi, Pear & Chard Smoothie

kiwi pear chard smoothie
Credit: Photography by Sarah Anne Ward