Like all fruits and vegetables, coffee beans have growing and harvesting seasons. Though beans marked "in season" aren't guaranteed to taste fresher or more flavorful than unmarked ones, a seasonal tag means the company rotates its offerings based on small harvests that happen throughout the year. It's a way of saying to consumers, "Buy this bean type now, because the small supply we have won't be available forever!"Get quick and easy recipes for dinner tonight! Start now!